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e3 is superior to similar platforms in the market in many ways.
1. User-Friendly Interface
Insurance is a highly regulated industry, requiring vigilant compliance. Thiscan influence daily practices,e.g. emphasizing compliance over customer experience in the design ofthe user interface. e3 breaks with this approach by focusing the design on the user instead, creating an interface that is fresh and intuitive. While someof these upgrades may seem small,the resulting benefits to customersare quite significant, e.g. time saved.
2. Mobile Device Friendly
e3 is mobile-device friendly - with any tablet, smartphone or screen size. By marketing genuine mobility (instead of just mobile apps), we are integrating our customers’ habits and lifestyle, and winning their hearts and minds.
3. Personalized Club Membership
Many “loyalty” programmes encourage customers to collect points in exchange for prizes and other rewards. MSIG goes further. For members, we aim to enhance the customer experience by creating actual conveniences, such as auto-fill of personal data, instant retrieval ofinsurance history and a “coupon wallet.
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4.Comprehensive Analytics
Web analytics are often out-sourced. We are able to perform this in-house. Using the latest Web Analytics, e3 enables Cross Domain Tracking to closely monitor and analyze visitor’s needs. This is a technological breakthrough, enabling deep data mining, so we can market more personalized solutions and services to our customers. It also allowsintegration with our business partners’ platforms.
e3 has created numerous breakthroughs for the industry.
• Focus on customer experience, emphasizing a satisfying and delightful experience
• Use of technology and new media,for the benefit of all stakeholders
• Drive for continuous improvement |
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