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Contribution to MSIG Business Performance
Within four weeks from launch date, e3 has achieved the following results (year-on-year, July 2014 over July 2013):
• Conversion rate1 jumped from 7.3% to 12.5%
• Number of policies sold increased 67%
• Revenues2 increased 61%
• July revenue target was exceeded by 30%
1 Number of policies sold over number of visits
2 Gross written premium
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Contribution to Business Partners
For our business partners, e3 offers excellent value proposition. It aligns the digital strategy and technology of MSIG with that of our banking partners, strengthening our relationships, and creating greater awareness and business opportunities for all parties.
Below are two comments fromour banking partners.
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Contribution to Customers
Our customers are very pleased with e3. Among existing customers, over 1,000accumulated feedback show high satisfaction with the new design, speed and mobility.
e3 has also attracted many new customers. Feedback indicates this group is especially impressed with its simplicity and user-friendliness.
Below are two comments from our customers.
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Contribution to Staff
The development and launch of e3 has been very exciting and motivating for our staff. It demonstrates that the company is seriously committed to “going digital” and staying at the forefront of technology.
Our eCommerce Team (project leader for this initiative) comprises a group of professionals with diverse backgrounds, e.g. insurance, sales, IT, etc. Working on e3 has brought them closer together towards one goal.
e3 is a significant milestone for the development and maturation of eCommerce Team. It has boosted confidence and team morale, raised skills sets, and readied the team for the next big challenge. |
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