Established in 1855, MSIG Insurance (Hong Kong) Limited (hereafter, MSIG), a subsidiary of Mitsui Sumitomo Insurance Company of Japan,has offered general insurance to customers in Hong Kong for more than 150 years. MSIG is recognized as one of Hong Kong’s top ten general insurers (Office of Commissioner of Insurance, HKSAR, 2013).
We are known for our long-standing industry experience, market knowledge and customer service. We drive innovation to create value for our business partners and customers. In 2008, MSIG became one of the first insurance companies in Hong Kong to adopt an online platform. |
In July 2014, we launched e3, a third generation, innovative breakthrough in customer-centric online platform. Offering genuine online solutions, e3 sets new industry standards in technology, design and customerexperience, featuring:
• Amazingly friendly user interface and easy navigation, including instantaneous comparison quotes
• Conveniently friendly with all mobile devices, and adaptable to all screen sizes
• Super fast applications, by cutting the number of fields to less than 10
• Simple club memberships, offering genuine convenience such as auto-fill of personal data and detailed insurance history
• Comprehensive analytics, enabling us to offer customized and personalized solutions to customers
For the Hong Kong Insurance Awards 2014, MSIG has chosen to compete in the “Outstanding New Media Marketing Strategies” category. e3 is a key component of our company’s strategy to “go digital” and to market an increasingly bigger range of products online. e3 uses the latest technology and aligns our online platform to our business partners’ and customers’ increasing use of new media. |
